Workshops Available From
Information Bridges International, Inc.

All workshops are approved for 6.0 CEUs by the Medical Library Association.

MANAGEMENT STRATEGIES FOR ONE-PERSON LIBRARIANS

Outline:

• What Is An OPL?
  
• Management Techniques
  
• Corporate Culture
  
• The User Is Job 1 -- Customer Service
  
• Financial Matters
  
• Professionalism & Advocacy
  
• What Should We Look For From Management?
  
• Time Management
  
• Prioritizing
  
• You Can Say "No"
  
• Marketing And Public Relations

This very successful workshop has been presented at the annual conferences of the Special Libraries Association, the Medical Library Association, the Australian Library and Information Association. It has also been sponsored by several chapters of the SLA and MLA; for the Deutsches Bibliotheksinstitut in Germany, the US State Department, the Library Association (UK) the American Association of Law Librarians, and for various other library associations, local chapters and consortia in the USA, Canada, and New Zealand. This course can be customized for law librarians or medical librarians.
The workshop can be supplemented by the book, The OPL Sourcebook, by Judith Siess.

TIME MANAGEMENT, PLANNING AND PRIORITIZATION FOR SPECIAL LIBRARIANS

Outline:

• Time Management
  How You Look at Time
  You Can’t Do it All
  Ten Myths about Time
  Time Wasters
  Making the Best Use of Time (when to work and what to do when)
  On Meetings (attending and running)
• Planning
  What is Planning? And How to Do It
  Current planning
  Future planning (including "blue-sky" thinking)
• Prioritization
• Putting It All Together
  Case studies (in break-out groups)
  

This workshop has been presented to the Special Libraries Association annual conference, the US State Department, and the Library Association (UK), the latter two as part of a two-day course. This workshop can be supplemented by the book, Time Management, Planning and Prioritization for Special Librarians, by Judith Siess.

THE VISIBLE LIBRARIAN: MARKETING AND ADVOCACY

OUTLINE:

• Welcome and Introductions
• Why the VISIBLE librarian?
• Topics to be covered
• Customer Service
  What do customers expect?
• Barrier Attitudes
• The "convenience catastrophe"
• Efficiency vs. Effectiveness
• Marketing: The Five W's and an H
• Who Should Market?
• What to Market?
• Types of Competitors
• What do your customers need?
• Needs Analysis vs. Information Audit?
• The 6 Critical P's
• When to Market?
• Why market?
• Where to Market?
• How to Market?
• Ranganthan Does Marketing
• Library Resources Are for Use
• Every Customer His or Her Library Resources
• Every Library Resource Its Customer
• Save the Time of the Customer
• A Library Is a Growing Organism
• Publicity: The Tangibles
• Good Publicity
• It's the content....
• Brochures
• Business Cards
• Newsletters
• Bulletin Boards and Display Cases
• Giveaways
• Your signature can sell
• Your Web Page
• Public Relations: The Personal Touch
• PR by Walking Around
• Teaching as PR
• Feed Them and They Will Come: Open Houses and Exhibits
• The Physical Library as PR
• The Telephone as Salesperson
• Word of Mouth PR
• The elevator speech
• The thirty-second commercial
• Advocacy: Putting it all Together
• How Did We Get into This Mess?
• What Can We Do?
• Getting the money you deserve
• Dealing with budget cuts
• Libraries are threatened...
• Avoiding Library Closures...
• Champions
• Professionalism is More Than a Suit
• Lifelong Learning: An Essential Part of Professionalism
• Networking
• Creating Your Own Job Satisfaction
• Giving Back
• Improving the Image of the Profession
• Summing it up: Changing in the phone booth...

Accompanying Text: The Visible Librarian: Asserting Your Value Through Marketing and Advocacy, by Judith A. Siess (ALA Editions, 2003)